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Survey API supply
Connect buyer and supplier opportunities through source-aware routing, structured status handling and reconciliation.
Explore Survey API →Survey supply · API routing · quality governance
Programmatic Survey Supply Built for Research Operations
DATA ORCHID connects research buyers with respondent supply through managed panels, PollsOpinion, approved partners, affiliates and API-connected routing — with source-level quality controls built into the journey.
Research operations flowQuality-led routing
01SourceManaged panels · affiliates · API partnersreviewed
02ValidationSource tags · identity · traffic signalschecked
03EligibilityProfile · targeting · deduplication logicmatched
04Buyer RouterOpportunity routing and reconciliationcontrolled
05Accepted CompleteBuyer-side validation and feedback loopreported
Built for a connected research ecosystemSelected organisations within our research and partner ecosystem.
Core solutions
A practical supply layer for complex research demand.
Connect buyer requirements with the right sourcing, validation and delivery path.
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Data quality controls
Apply layered controls across source, identity, traffic, behaviour and buyer feedback.
See quality framework →03
Global coverage
Access consumer, B2B and specialist audiences across priority markets through managed and partner supply.
Explore Coverage →People and research
Research starts with the right people.
Technology helps route the opportunity. Good research still depends on relevant participants, clear project context and responsible engagement.
Human-centred planningClear project contextResponsible participation
Sample-routing workflow
See the route from source to outcome.
Move from respondent sourcing to buyer delivery with clear quality and routing checkpoints.
Source
Start with the right supply path.
Managed panels, PollsOpinion, affiliates and partners provide source-aware opportunities.
Managed panelsPollsOpinionAffiliatesPartners
Validate
Check the signals that matter.
Identity, device, geo and traffic signals support cleaner routing.
ScreeningVerificationAttention checksReconciliation
Match
Match signals to the brief.
Profile, targeting, quotas and deduplication logic shape relevant opportunities.
Profile fitGeo fitDuplicate controls
Route
Connect the opportunity to the buyer.
API-connected routing carries relevant respondent opportunities into buyer workflows.
Router-readySub-ID trackingCallback mapping
Reconcile
Close the loop with outcomes.
Completes, screen-outs, rejects and source feedback inform future decisions.
Accepted completesReject feedbackSource learnings
Data quality controls
Quality is a process, not a single checkbox.
DATA ORCHID applies layered quality controls across sourcing, identity, traffic, eligibility, behaviour and buyer feedback. VeritasIdentity supports the identity and respondent validation framework.
01 · Screen
Project fit and eligibility
Check age, location, category experience and topic relevance.
02 · Verify
Identity, device and traffic signals
Use verification and traffic signals to support cleaner participation.
03 · Review
Attention, behaviour and source quality
Attention checks and source feedback inform quality decisions.
04 · Reconcile
Buyer outcomes and source feedback
Use accepted outcomes and buyer feedback to improve source decisions.
Global coverage
Regional reach, audience-aware planning.
Consumer, B2B and specialist supply can be supported through PollsOpinion, managed panels, affiliates, partner networks and API-connected sources.
Regional coverage
North AmericaConsumer · B2B audiences
LATAMConsumer pathways
EuropeMarket-by-market
MENASpecialist audiences
South AfricaPartner routes
APACConsumer · B2B audiences
Consumer audiences
Profile, usage, brand, digital behaviour and category research.
B2B and specialist audiences
Professional, industry and specialist targeting across priority markets.
Managed and partner supply
Panel, affiliate, partner and API-connected routes.
Final feasibility varies by audience, incidence, LOI, quotas and market.
View all coverage and audience categories →Selected research scenarios
Research needs we are built to support.
Consumer audience
Consumer category usage study
Reach category users for awareness, usage and purchase-behaviour research.
Category usageBrand feedbackMarket fit
Digital behaviour
Digital consumer behaviour study
Reach app users, online shoppers and digital-service consumers through relevant supply paths.
App usersOnline shoppersSource QA
Multi-market
Consumer opinion across selected markets
Coordinate source activation, quotas and validation across multiple research markets.
General populationQuota monitoringAccepted completes
PollsOpinion ecosystem
Acquire, engage and route respondents.
PollsOpinion recruits and profiles respondents. QuestWall keeps participation engaging. DATA ORCHID connects those paths to buyer opportunities with quality governance.
ACQUIREPollsOpinion · Acquisition and profiling
ENGAGEQuestWall · Participation and retention
ROUTEDATA ORCHID · Quality and delivery
QuestWall engagement experience
Gamified, mobile-first participation for a more engaging respondent journey.
QuestWall is DATA ORCHID’s consumer-facing engagement experience for mobile-first surveys, missions and reward-led participation.
Gamified survey experienceMobile-first participationReward-led engagementInteractive task flowRetention-focused journeysConsumer-friendly interface
Project feasibility
Have a research brief?
Start with the market, audience and target completes. Continue to the full feasibility planner for incidence, LOI, quotas and timing.
Final feasibility and pricing depend on market, audience, incidence, LOI and quota requirements.
Have a buyer brief or partner opportunity to review?
Share the brief and we’ll route the conversation to the right feasibility path.