Publisher marketing
How do a digital publisher market himself? Publishers, a term often associated with producers of books and newspapers, now has a new category – digital publishers, one who publish content in the digital space. And in today’s world there are millions of them...
Read More
Affiliate Marketing
Affiliate Marketing: What is it and how does it work? What Affiliate Marketing? Imagine you are reading about Apple’s latest iPhone launch on your favourite blog. At the end of the blog, you are shown an attractive deal about the same phone from some online e-commerce store.
Read More
Digital Marketing
Digital Marketing Basics: What is it, what are the various types and how they work. What is Digital Marketing? Using internet to make your brand, products and services visible to your audience on their laptops and mobile devices is Digital Marketing. The process does not only include…
Read More
Lead scoring model
Lead scoring is the practice of ranking leads based on their based on their predicted potential willingness to buy. The process works by assigning a numerical or letter score to a lead and differentiating qualified and unqualified leads. The score is based on value-assigned…
Read More
Social Media Marketing
Social Media Marketing is no more a new term for any Marketer. Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tiktok – the number of Social Media channels have also increased in the past few years, each of it distinctively different from other in terms of content formats,…
Read More