How do a digital publishers market himself?
Publishers, a term often associated with producers of books and newspapers, now has a new category – digital publishers, one who publish content in the digital space. And in today’s world there are millions of them. These digital media publishers are a good place for brands to market themselves. But how do publishers, moreover digital publishers, market themselves? How do they ensure maximum traffic, a term often used to denote visitors and viewership’s?
Here we will look at few of the Publisher Marketing tactics:
How do a digital publishers market himself?
Publishers, a term often associated with producers of books and newspapers, now has a new category – digital publishers, one who publish content in the digital space. And in today’s world there are millions of them. These digital media publishers are a good place for brands to market themselves. But how do publishers, moreover digital publishers, market themselves? How do they ensure maximum traffic, a term often used to denote visitors and viewership’s?
Here we will look at few of the Publisher Marketing tactics:
Have your website designed right: Either you are a true-blooded digital publisher or a traditional print publisher setting up a digital presence, you have to get your website right. There is excuse for having a bad looking, slow, buggy website in today’s age. Also, while you are at it, get it optimized for mobile. Most of the visitors’ to a publishers’ website these days come through a mobile device. Having a website that is not optimized for mobile ends up giving a bad readers’ experience. No matter what all marketing activities you do right, if you do not get this piece right, it will all be a waste.
Write for Digital: This is where most publishers go wrong. Traditional language skills fail in the digital world that is driven by search. If you want to be discovered, you need to write following the rules of search engine marketing or social media marketing. It’s a little tricky because these two styles again do not follow the same line. While SEO will advice keywords to be used meticulously in title and body, Social media performs well with titles that are interesting, inquisitive and at times click baits, though the last one is best avoided. Finding a balance between the two styles of writing, results into a better visibility.
Search Engine Optimization: SEO is a combination of both the above points and many more. While design, technology and content are the major building blocks of getting noticed in search engines, there are a lot more to it. Invest in submitting your articles to forums, sending it across to other website owners, thereby creating every chance of people referring to your webpage and linking it back from their site. Link backs increases authority of your website in the eyes of search engine and you have a chance to get shown up higher in search results.
Social Media Marketing: It is necessary to have your social media pages regularly updated and to publish your content parallel on social media too. However it is important to remember that social media is a broader term for a group of websites including facebook, twitter, LinkedIn, Pinterest, Instagram etc. The way content is published in each of these platforms, the size of image, the style of titles etc. vary. One content fits all strategy will not work when it comes to social media marketing. Hence strategize well.
Newsletters, Browser Push Notification and other subscriptions: Newsletters and Emails still stay the most popular way to stay connected to your readers. Browser Push Notification, a comparatively newer advent in the world of digital, meets the similar goals – to keep your regular readers updated. Be regular about your updates and stay connected with your audience. That will improve repeat visitors and have an overall impact on your site’s traffic.